I design
decisions
people can trust.

I'm Anumeha, a product designer with 2+ years of experience who listens first. Before I design, I make sure we understand the problem, and the people living with it.

hehe
Anumeha smiling, wearing glasses and a black leather jacket
she asks why a lot, happily

Selected work

viaSocket · Workflow canvasThe redesigned workflow canvas
Founding product designer · 2026

A canvas that gets workflows live

Users aren't making their workflows live.

what I foundFirst-time builders couldn't see the next step. I made every step clear and visible, and 40–50% of new signups took their first workflow live.

Read the story
viaSocket · Home pageThe new viaSocket Home page
Founding product designer · 2026

A Home page that shows
where to start

Users are dropping off without doing anything.

what I foundThey didn't know where to begin. I gave them one clear place to start, and 70% of new signups started building.

Read the story
UDot · Inclusive learning Under NDA
UX researcher · 2024-25

Learning without seeing the page

Make self-paced learning work for everyone.

what I foundAfter 10+ field studies in inclusive schools, I designed and tested a content framework for visually impaired students. 50% more engagement, and better concept retention.

Request access

Under NDA. Happy to walk you through it, say hi on LinkedIn.

ColReTech · Career exploration Under NDA
UX researcher · 2024

Which career is mine?

Help students explore careers.

what I foundResearch across three groups of students showed how differently each one decides. Those insights shaped the product's direction.

Request access

Under NDA. Happy to walk you through it, say hi on LinkedIn.

How I think

the questions in my head while I work
01

I get curious about the brief

Before designing, I like to understand what's behind the ask. A request usually carries a bigger need, and finding it early means we solve the right thing, not just the first thing.

"What are we really trying to fix?"
02

I look at what's already there

Often the answer already exists in the product; it just isn't easy to find. I look at what people already use and what we already have before reaching for something new.

"Is this already here, somewhere?"
03

I read confusion as a clue

When someone gets stuck, I don't see it as their mistake. I look at what the screen could have said more clearly, at the moment they needed it.

"What would have helped here?"
04

I untangle before I design

Messy problems are my favourite part. Coming from research, I like sorting the noise into one clear problem the team can act on, before any screen gets drawn.

"Where does this actually start?"
05

I turn opinions into questions

When ideas pull in different directions, I don't try to win the argument. I turn each opinion into a question we can take back to users, and let what they show us guide the call.

"How can we find out?"
What are we really trying to fix?
Is this already here, somewhere?
What would have helped here?
Where does this actually start?
How can we find out?
Welcometo myotherworld Off the screen,still very much me
scroll to step in

Beyond pixels and prototypes,I love to*

How I got here

not a straight line

Engineer

Where I learned how things are built.

Design intern

Fountane. My first hands-on taste of designing a real product.

UX researcher

ColReTech and UDot. Turned what students needed into the product decisions teams built on.

Founding product designer

viaSocket. Designed the experience of how people turn an idea into a running automation.